廣西藝術(shù)學(xué)院影視與傳媒學(xué)院語言傳播廣告學(xué)系簡介 正文

廣告學(xué)專業(yè)創(chuàng)建于1993年，是廣西高校中最早設(shè)立的廣告學(xué)本科專業(yè)，并開創(chuàng)了全國同類藝術(shù)院校設(shè)置廣告學(xué)專業(yè)的先河。在20多年的建設(shè)發(fā)展中，廣告學(xué)系逐步打造出“學(xué)科交叉、創(chuàng)意引領(lǐng)、關(guān)注媒介、知行合一”的廣告人才培養(yǎng)特色：著重培養(yǎng)學(xué)生廣告策略和設(shè)計(jì)審美交叉綜合發(fā)展的應(yīng)用能力；堅(jiān)持以創(chuàng)造性思維訓(xùn)練作為基礎(chǔ)特色，增強(qiáng)學(xué)生創(chuàng)意能力和廣告整體運(yùn)作能力；執(zhí)行媒介實(shí)戰(zhàn)化教學(xué)，引導(dǎo)學(xué)生運(yùn)用各種媒介進(jìn)行廣告運(yùn)營實(shí)戰(zhàn)；形成了以CIGE（Create創(chuàng)新、Interwork互通、Group團(tuán)隊(duì)、Effect實(shí)效）為核心，以項(xiàng)目式教學(xué)與畢業(yè)設(shè)計(jì)社會(huì)化為雙翼的整合實(shí)效教學(xué)模式，為廣告學(xué)、傳播學(xué)與廣告行業(yè)、傳媒行業(yè)的發(fā)展作出了自己應(yīng)有的貢獻(xiàn)。
廣告學(xué)專業(yè)現(xiàn)下設(shè)（廣告創(chuàng)意設(shè)計(jì)、互動(dòng)廣告設(shè)計(jì)、廣告策劃、媒體創(chuàng)意）等本科專業(yè)方向，并具有現(xiàn)代廣告設(shè)計(jì)、廣告策劃創(chuàng)意、新媒體藝術(shù)研究碩士專業(yè)方向。廣告學(xué)專業(yè)先后獲得了國家級(jí)特色建設(shè)專業(yè)、自治區(qū)級(jí)優(yōu)質(zhì)專業(yè)，廣告教學(xué)團(tuán)隊(duì)獲得了自治區(qū)級(jí)優(yōu)秀教學(xué)團(tuán)隊(duì)稱號(hào)。
廣告學(xué)系主要培養(yǎng)各級(jí)媒體、高等院校、企事業(yè)單位、廣告公司、設(shè)計(jì)團(tuán)體、網(wǎng)絡(luò)公司、出版社，從事品牌傳播、信息創(chuàng)意傳播、廣告設(shè)計(jì)和制作、媒介經(jīng)營管理等方面工作的高級(jí)應(yīng)用型創(chuàng)新人才。

Introduction to “The Department of Advertising”

The advertising major was established in 1993, the first undergraduate major in Guangxi, which also set an example for other arts college throughout the country. During its more than 20 years' development, “The Department of Advertising” gradually forms the advertising talent training characteristics: "Interdisciplinary, Creativity first, pay attention to medium, and combine theory with practice". It focuses on cultivating the students' application ability of comprehensive development in both advertising strategy and designing aesthetics, sticks to the elementary feature of creative thinking training, enhances their creativity and the whole operation ability of advertising. The department also carries out medium practical teaching, guiding students to apply various media to advertising operation. It forms a practical teaching mode with the core of CIGE(Create, Interwork, Group, Effect), and the two wings of program teaching and socializing the graduation design, which makes a great contribution to the development of advertising discipline and training excellent talents in advertising.
“The Department of Advertising” has advertising major and other four undergraduate majors: creativity designing in advertising, designing of interacting advertising, advertising planning, and media creativity. It also has three postgraduate majors: designing in modern advertising, creativity in advertising planning, study on new media arts. The advertising major has become national level characteristic major, regional level excellent major; its advertising teaching team has won the title of regional excellent teaching group.
“The Department of Advertising” mainly trains advanced applied and creative talents, working in brand communication, information and creativity communication, advertising design and production, media management, for various media, college, enterprises, public institutions, advertising agencies, design team, network company and the press.

廣西藝術(shù)學(xué)院

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